From Gossip Girl to Beauty Guru: Blake Lively Unveils Blake Brown Beauty

Hollywood’s golden-haired icon, Blake Lively, is set to unveil her much-anticipated haircare range, Blake Brown Beauty, on August 4th.

Lively’s debut into the beauty market is creating a serious buzz.

The popular actress, renowned for her enviable locks, has been teasing fans with glimpses of her new venture for months.  

The Birth of Blake Brown Beauty

The Blake Brown Beauty line promises to deliver a blend of high-end perfume scents and premium haircare, with a fair price point (under $25) with an exclusive launch at Target stores and Target.com on August 4th and Blake Brown Beauty on August 5th.

Lively’s approach to haircare is as unique as her on-screen characters, with the focus on sweet, earthy, and musky fragrances such as vanilla, amber, blackcurrant, fig, cardamom, and sandalwood.

These scents are integral to the brand’s identity, reflecting Lively’s taste and her desire to create products that she would personally choose.

The range includes eight products, each meticulously crafted over seven years to ensure salon-quality results.

This includes two shampoos, dry shampoo, leave-in conditioner, pre-shampoo mask, and mousse and two masks which will range from $18.99 to $24.99

Notably absent from the lineup is a traditional conditioner, a bold move by Lively who advocates for the use of hair masks with every wash instead.

This philosophy is rooted in her haircare regimen, which favours deep treatment masks over daily conditioners for maintaining her mane’s health and shine.

Sustainability and Accessibility: Core Values of Blake Brown Beauty

Blake Brown Beauty is not just about the products but also about the ethos behind them.

Lively has emphasized the importance of sustainability and accessibility, ensuring that her products are cruelty-free and available at a price point that allows a broad audience to experience luxury haircare.

In a market teeming with celebrity-endorsed lines, Blake Brown Beauty stands out for its personal touch and commitment to quality.

It joins the ranks of other successful celebrity ventures such as Rihanna’s Fenty Hair line which recently launched. And of course, another hair icon, Jennifer Aniston’s brand LolaVie, which has garnered acclaim for its effective, plant-based products.

Aniston’s brand, known for its Glossing Detangler and Perfecting Leave-In conditioner, reflects a similar dedication to hair health and natural ingredients.

Blake Brown Beauty promises to deliver salon-quality results at home, focusing on clean, sustainable ingredients.

The range is said to include various products designed to cater to different hair types and concerns.

While specific details are still under wraps, Lively has hinted at a minimalist approach, focusing on a few essential products that truly deliver.  

From Gossip Girl to Red Carpet: Blake Lively’s Hair Evolution

Since her breakout role as Serena van der Woodsen in the hit series Gossip Girl, Lively’s hair has become almost as famous as she is.

The Gossip Girl Era
During her time on Gossip Girl (2007-2012), Lively’s long, wavy blonde hair became synonymous with her character Serena’s effortlessly chic Upper East Side style.

This look inspired countless fans to emulate her beachy waves and sun-kissed colour.

Hairstylists around the world were inundated with requests for the “Serena van der Woodsen look,” characterised by its tousled, carefree appearance that somehow always looked perfectly styled.

The show’s hairstylist, Jennifer Johnson, revealed that achieving this look often involved a combination of barrel curling irons, texturising sprays, and strategic backcombing to create that coveted volume.

Red Carpet Glamour
Lively’s hair often steals the show at red carpet-events. From intricate braids to old Hollywood waves, she consistently delivers stunning hairstyles that complement her fashion choices.

One particularly memorable moment was at the 2014 Cannes Film Festival, where she sported a dramatic side-swept style that cascaded over one shoulder in voluminous curls.

This look, created by celebrity hairstylist Rod Ortega, showcased the versatility of Lively’s long locks and her ability to elevate classic styles with modern twists.

Versatility in Film Roles
For her role in The Age of Adaline (2015), Lively showcased her hair’s versatility with styles spanning several decades, proving her locks can adapt to any era.

This film showcased Lively’s chameleon-like ability to transform her hair. From 1920s pin curls to 1960s bouffant style, each hairstyle was meticulously crafted to reflect the period.

This role highlighted not only Lively’s acting range but also the incredible adaptability of her hair, cementing her status as a true hair icon.

The Met Gala Moments
Lively’s Met Gala appearances often feature show-stopping hair moments.

In 2018, her intricate updo adorned with a golden halo headpiece perfectly matched the “Heavenly Bodies” theme. Created by Rod Ortega, this look involved an elaborate braided crown intertwined with golden threads and jewels.

It took several hours to create and required multiple stylists working simultaneously to achieve the desired effect.

Natural Beauty Advocate

Despite her glamorous image, Lively often speaks about embracing natural beauty.

She’s known for maintaining healthy hair through a balanced diet and minimal heat styling when off-duty.

In interviews, Lively has shared that she rarely uses heat tools when not working, preferring to let her hair air dry to maintain its health.

She’s also a proponent of hair masks and regular trims to keep her locks in top condition.

This approach to hair care has resonated with fans who appreciate her down-to-earth beauty philosophy.

Pregnancy Hair Goals
During her pregnancies, Lively’s hair seemed to become even more luscious, sparking envy and admiration from fans and fellow celebrities alike.

Many women experience improved hair quality during pregnancy due to hormonal changes, but Lively’s pregnancy hair was particularly noteworthy.

Her already voluminous mane appeared even fuller and more radiant, leading to speculation about her hair care routine during this time.

Lively credited prenatal vitamins and a nutrient-rich diet for her enviable pregnancy locks.

Influencing Trends

From balayage highlights to loose, textured waves, many of Lively’s hairstyles have influenced broader hair trends in the beauty industry.

Salons have reported increased requests for Lively-inspired looks, particularly her signature blend of warm and cool blonde tones.

Her preference for lived-in colour and natural-looking styles has contributed to a shift away from high-maintenance, uniformly colored blonde hair towards more dimensional, low-maintenance looks.

Celebrity Haircare Brands: Star Power Meets Hair Care

In recent years, the beauty industry has seen a surge of celebrity-owned brands, with haircare becoming an increasingly popular niche.

From A-list actresses to chart-topping singers, stars are leveraging their fame and personal beauty experiences to create products that promise red-carpet-worthy locks for their fans.

As the celebrity haircare market continues to grow, consumers have more options than ever to achieve star-worthy locks.

Whether you’re looking for curl-enhancing creams or glossy finishing sprays, there is bound to be a celebrity-backed product designed to meet your hair care needs.

The Future of Blake Brown Beauty: What’s Next for the Brand

As the launch date approaches, the anticipation for Blake Brown Beauty grows.

Fans and beauty enthusiasts alike are eager to see how Lively’s products will perform, and whether they will revolutionize their hair routines.

As Blake Lively steps into this exciting new role, she will surely reveal the same grace and style that has defined her career, promising a hair and beauty range that is as authentic and captivating as her performances on screen.