Jelly Sandals: The ’90s Trend Making a Stylish Comeback This Summer

Remember those colourful, translucent shoes that adorned countless feet in the ’90s?

As I scroll through images of the latest summer fashion trends, I can’t help but smile at the sight of jelly sandals making a comeback.

It takes me right back to the sun-drenched days of my own ’90s childhood when these colourful shoes were an essential part of my summer wardrobe.

From shimmering pink to dazzling silver glitter, my trusty jellies accompanied me everywhere – from playing with friends in the local park to sun-soaked beach holidays abroad.

Now, as an adult, seeing jelly sandals return to the fashion scene fills me with a sense of nostalgia and excitement.

It’s not just about the shoes themselves, but the carefree summers they represent.

Jelly sandals are back with a vengeance, riding the wave of nostalgic fashion trends sweeping the style world.

These iconic footwear pieces are experiencing a major resurgence, especially as summer temperatures rise and fashion enthusiasts seek comfort and style.

The jelly sandal trend is being embraced by both high-end designers and budget-friendly brands, ensuring that there’s a pair for every style and wallet.

Designer versions have been spotted on celebrities like Jennifer Lawrence, who was seen sporting The Row’s Mara Rubber Mesh Ballerina Flats, a chic and modern take on the classic jelly shoe.

These designer iterations often feature unique details, premium materials, and the signature aesthetics of luxury brands, making them a fashion statement as well as a nod to the past.

Who would have thought that the humble jelly sandal, once a staple of childhood summers, would make such a triumphant return to the fashion scene?

But here we are, in the midst of a full-blown jelly sandal revival, with style icons and everyday fashionistas alike embracing this nostalgic trend.

So, let’s dive into the world of jelly sandals and explore why these beloved ’90s staples are once again stealing the spotlight.

The History of Jelly Sandals

Jelly sandals, also known as “jellies,” first gained popularity in the 1980s but reached their peak in the 1990s.

These plastic marvels quickly became a fashion statement.

Made from PVC or rubber, jellies were affordable, durable, and available in a rainbow of colours, making them accessible to fashion lovers of all ages.

Why Jellies Are Hot Again

Nostalgia is a powerful force in fashion, and jelly sandals tick all the boxes for a perfect throwback trend:

Retro appeal: They instantly transport wearers to simpler times, evoking memories of carefree summers and playground adventures.

This emotional connection makes jellies more than just a shoe – they are a wearable piece of nostalgia.

Comfort: Despite their plastic composition, many find jellies surprisingly comfortable.

Modern versions often feature improved designs with added cushioning and ergonomic footbeds, addressing the comfort issues of their predecessors.

Versatility: Available in countless colours and styles, jellies can complement any outfit.

From glitter-infused options to sleek, minimalist designs, there’s a jelly sandal for every taste and occasion.

Water-friendly: They are perfect for beach trips and pool parties, and jellies can transition seamlessly from sand to street.

Their quick-drying nature makes them ideal for water-based activities without the worry of soggy footwear.

Affordable fashion: In an era of high-priced designer shoes, there are plenty of jellies available that offer a budget-friendly alternative that doesn’t sacrifice style.

Summer’s Must-Have Shoe

As temperatures climb, jelly sandals are becoming the go-to footwear for fashion-forward individuals seeking both style and practicality.

Their water-resistant nature makes them ideal for summer activities, while their playful aesthetic adds a fun touch to any warm-weather ensemble.

Celebrities and influencers have been spotted sporting jelly sandals, further fueling their popularity.

From music festivals to beach vacations, these versatile shoes are making appearances in various summer settings, cementing their status as a seasonal staple.

Where to Buy Jelly Sandals: Designer to High Street

Designer Jelly Sandals:

The Row: The Row’s Mara flats have undeniably played a pivotal role in the resurgence of jelly sandals.

The Olsen twins, known for their minimalist aesthetic, have redefined the humble jelly sandal with their signature understated luxury. The Mara flat is a prime example of this.

Crafted from high-quality materials, often featuring a sleek PVC upper, the Mara flat exudes a timeless elegance.

The shoe’s minimalist design, characterised by clean lines and a subdued colour palette, has captured the hearts of fashion enthusiasts worldwide.

Its versatility allows it to effortlessly transition from casual daytime wear to evening sophistication.

The Mara flat is a statement piece that embodies The Row’s philosophy of understated luxury.

By elevating a seemingly ordinary item to the realm of high fashion, the Olsen twins have proven that even the simplest of designs can have a profound impact on the fashion world.

Ancient Greek Sandals: This brand offers a modern take on the classic jelly sandal, with styles inspired by Greek mythology.

Ancient Greek Sandals has seamlessly merged its signature minimalist aesthetic with the nostalgic jelly sandal trend.

Their jelly sandals retain the brand’s hallmark simplicity and comfort while adding a playful, contemporary touch.

With their commitment to quality and sustainability, Ancient Greek Sandals’ jelly sandals have quickly become a coveted item for those seeking a blend of style and comfort.

Melissa: Melissa jelly shoes have experienced a surge in popularity due to their unique blend of style, comfort, and sustainability.

Crafted from Melflex, a vegan and recyclable material, Melissa jelly shoes align perfectly with eco-conscious consumer values.

Their playful designs, often featuring collaborations with renowned fashion houses (Vivienne Westwood and more recently Marc Jacobs and BIMBA Y LOLA), cater to a wide range of tastes.

Additionally, Melissa’s commitment to comfort and affordability has made their jelly shoes a sought-after choice for fashion-forward individuals seeking stylish and ethical footwear.

Budget-Friendly Jelly Sandals:

ASOS: Offering a wide range of jelly sandals in various styles and colors, ASOS is a great place to find affordable options.

Zara: This fast-fashion giant often incorporates trend-led pieces into its collection, so you can expect to find jelly sandals on the shelves.

H&M: Another high street favorite, H&M offers jelly sandals at accessible price points.

JuJu Footwear: JuJu is a British brand renowned for its classic jelly sandals, offering a nostalgic yet modern take on this summer staple.

Styling Your Jellies

Jelly sandals are incredibly versatile and can be dressed up or down.

Today’s jelly sandals come in various designs, from classic flat styles to chunky platforms.

Here are some styling tips to make the most of your jellies:

Style your jelly sandals with a midi dress and a straw hat for a casual, feminine look perfect for brunch or a day out shopping.

Combine jellies with shorts, a crop top and an oversized tote bag for a beachy vibe that’s ideal for boardwalk strolls or seaside picnics.

For an unexpected twist on office casual, try wearing jellies with wide-leg pants and a crisp blouse.

Create a festival-ready outfit by matching your jellies with a bohemian maxi skirt and graphic tee.

Elevate your jelly sandals by pairing them with high-waisted trousers, a silk blouse, and statement jewellery.

Don’t be afraid to mix and match colours – a bright pair of jellies can add a pop of colour to a monochrome outfit.

The Return of Retro: Beyond Jelly Sandals

Jelly sandals aren’t the only ’90s trend making a comeback. The fashion world is experiencing a full-blown nostalgic revival, with numerous retro items gaining popularity:

Bucket hats: Once associated with fishermen and hip-hop culture, bucket hats are now a unisex accessory loved for their sun protection and laid-back vibe.

Slip dresses: The minimalist elegance of slip dresses has returned, offering versatility for both day and night looks.

Choker necklaces: From simple velvet bands to elaborate designs, chokers are once again adorning necks and adding edge to outfits.

Oversized denim: Baggy jeans and jackets are replacing skinny styles, offering comfort and a relaxed aesthetic.

Sustainability and Nostalgia

Interestingly, the resurgence of jelly sandals and other retro trends aligns with a growing focus on sustainability in fashion.

By revisiting and reimagining past styles, the industry reduces the need for constant innovation and the production of new designs.

Additionally, many modern jelly sandal manufacturers are using eco-friendly materials and production methods, appealing to environmentally conscious consumers.

The Future of Jellies

As fashion continues to cycle through past decades, it’s clear that what’s old is new again.

Jelly sandals exemplify this phenomenon, proving that sometimes the best way to be fashion-forward is to look backwards.

With their combination of nostalgia, practicality, and style, jellies are poised to remain a summer favourite for seasons to come.

Whether you are reliving your childhood memories or discovering jelly sandals for the first time, these playful shoes offer a fun way to step into summer.